MONDADORI
LAUNCHES IL MIO PAPA,
THE WORLD’S
FIRST WEEKLY ENTIRELY DEDICATED TO POPE FRANCIS
A print run
of 3 million copies in the first month of launch
Segrate, 3 March 2014 - Mondadori has announced the launch of Il mio
Papa, the world’s first weekly entirely
dedicated to the Holy Father.
“The idea for a magazine
designed to report on and share the words and actions of Pope Francis came from
observing how his election has stimulated a renewed interest on ethical,
religious and moral issues,” said the editor Aldo Vitali. “In fact, the current
Pope is a figure who, thanks to his empathy, as well as the power, the courage
and the simplicity of his message, has won over everyone, both the faithful and
non-believers,” Vitali concluded.
Il mio Papa, on newsstands
every Wednesday from 5 March, has a
positive and popular approach with an
easy-to-read, colourful and engaging layout as well as moving photographic
images.
The magazine will report on
the week of the head of the Catholic church - his meetings, pronouncements,
engagements and audiences (in particular the Angelus and the Wednesday general
audience) – paying special attention to the message of change that
characterise the pontificate of Pope Francis. There will also be articles on the
people and facts that inspire his work and words, as well as smaller items of curiosity
and images that show the great simplicity of the Holy Father
in the most ordinary daily events.
Il mio Papa will be a meeting
place for readers who can also send letters, poems and other contributions for
publication in the magazine.
Every week a space will also
be dedicated to a worthwhile ONLUS, (a non-profit charitable organisation)
highlighting the organisation’s commitment and mission with a view to attracting
support.
A double poster of the Holy Father will be included as a gift, along
with the most significant phrase of the week, and every issue will feature the illustrated history of the
life of Pope Francis written for Il mio
Papa by Tiziana Lupi and published in instalments in the form of a pull-out
insert to be collected. Completing the features is a column on the saints of
the week, a list of TV programmes on faith and the cartoons that are dedicated to the Pope from around the
world.
The first issue of Il mio Papa will also include an extensive feature celebrating
the anniversary of Papacy, that will also be covered in a special DVD to be
included as a supplement to the magazine the following week.
The new magazine will have a total print run in the first month of 3
million copies and the communication campaign, managed by Tita, will involve a
range of media; TV, newspapers, Mondadori
magazines, point of sale posters and banners in St Peter’s Square in Rome. The weekly
will be on sale at newsstands with a launch price of €0.50.
Shortly it will also be possible to follow Il mio Papa also on the web
site www.miopapa.it, and on Facebook and Twitter.
Web: www.mondadori.it
Feed RSS: http://www.mondadori.it/Extra/RSS-Feed
Twitter: https://twitter.com/mondadori
Ufficio stampa Mondadori
+39.02.7542.2025 –
pressoffice@mondadori.it
